league & team activations

The National Football League is taking over Fanatics Fest NYC with an interactive football experience fit for champions. Join the action and experience the history. Test your skills with the 40-yard dash or interactive flag pulling wall, and step into the ultimate football museum featuring photo opportunities with the Vince Lombardi Trophy, 58 Super Bowl Rings, International Exhibits, and more.

Major League Baseball is bringing the full ballpark experience to Fanatics Fest NYC with its most immersive fan activation yet. Step through a life-sized MLB Batterman into a celebration of the game’s past, present, and future. From iconic trophies to artistic collaborations, fan challenges, and interactive gameplay, this is a one-of-a-kind baseball journey that brings the energy of the league to the heart of NYC.  

The NBA Rookies to Rings Experience brings fans into the journey of an NBA Star. Get drafted and take a photo with your favorite team’s NBA Draft Cap from New Era in front of a 2025 NBA Draft presented by State Farm backdrop. Then show off your clutch shooting skills, in an Around the World Challenge, on a NBA Finals presented by YouTube TV court. Finally, and exclusively for NBA ID members, feel what it's like to win the NBA Finals with your very own NBA Championship confetti celebration next to the Larry O’Brien trophy.

Sign up for NBA ID at nba.com/id or in the NBA App. Join free to get member-only perks all season long.

WWE is bringing the energy and excitement to Fanatics Fest NYC with an immersive, fan-first experience that places attendees right inside the squared circle. With WWE Superstar Entrance and The Netflix Chair Shot, fans will get a rare glimpse of what it takes to be a WWE Superstar in a hands-on, high-impact environment. From strutting to striking, WWE is delivering a powerful presence that invites fans to step into the boots of a WWE Superstar.

Don’t miss your opportunity to feel like a UFC athlete —test your power at the UFC Striking Challenge, hold the UFC Legacy Championship belt, and check out unique UFC memorabilia, one-of-a-kind photo ops, and more.Plus, this is your chance to step inside the iconic UFC Octagon with friends, family, and even meet & greet your favorite UFC athletes!Some lucky fans will have the chance to enter to win “Name on the Canvas” at a future UFC event! It could be you.

The NHL will feature interactive experiences including Target Practice, where fans can shoot pucks into a stacked washer-dryer like Sidney Crosby did growing up. See memorabilia from the 4 Nations Face-Off and Alex Ovechkin’s record-breaking career, courtesy of the Hockey Hall of Fame. New this year: DroneCam 360, a high-energy drone activation that captures cinematic 360° videos of fans in action—complete with a personalized video takeaway.

The Premier League is bringing the energy and passion of world-class soccer to Fanatics Fest with a unique experience that allows fans to immerse themselves in the game while showcasing the history and tradition of the League. The activation will offer fans a rare chance to follow in the footsteps of Premier League title-winning captains and experience the sights and sounds of matchday. Fans will have the rare opportunity to get up close to the iconic Premier League trophy and put themselves into the game via physical and virtual interactive soccer challenges


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Start your engines—Formula 1 is pulling up to Fanatics Fest. Test your skills on pro-level F1 Simulators, react like a real driver in the Reaction Challenge, and snap a photo with a full-size show car celebrating 75 years of the sport. Plus, be the first to shop a debut F1 merch collab, crafted exclusively for fans.

Brooklyn Basketball brings the energy of draft combine weekend to Fanatics Fest with an interactive experience for hoopers of all ages. Fans can dribble, shoot, and move through skill stations, pose for highlight-worthy photo ops, and take part in giveaways—all in a space built for every skill level.

Juventus is once again bringing soccer with a twist to Fanatics Fest NYC. Step into our world and explore new ways to play the beautiful game, on and off the pitch.Test your power, precision, and focus through unexpected challenges. Ready to join the Juventus team?

Stop by the Inter Milan for a jam-packed experience featuring a live viewing of Inter vs. Urawa Reds and a special meet & greet with football legend Julio César. Jump into the action with skeeball and 1v1 challenges for your chance to win prizes, and keep your eyes peeled for surprise athlete appearances throughout the day. Shop exclusive Club World Cup merch, including a limited-edition jersey collab with the NFL, and catch unforgettable crossover moments with WWE, NBA, and NFL stars.

Swing by and rep your team at this can’t-miss fan zone! Grab free swag like bracelets, stickers, and pucks, and check out exclusive team merch. Spin the prize wheel for a shot at signed mini sticks, jerseys, and more. Plus, jump into the action with cornhole, a mini hockey net, and giant Jenga. It’s all happening right here — don’t miss it!